Compelling Marketing of Ecotourism
Formation académique
En ligne
ABOUT THIS COURSE
You will discover the good practices for bringing your ecotourism product to market, including effective ways of presenting and communicating about unique ecotourism experiences to the buyers in the private sector in the B2B marketplace.
The course is based on the fourth component of the MEET approach for Ecotourism Development (Marketing and Communication).
WHO SHOULD SIGN UP FOR THIS COURSE?
-
Professional working for Inbound Tour Operators
-
Professionals involved in the management of protected areas.
WHAT ARE THE BENEFITS OF THIS COURSE?
You will discover good practices in promoting ecotourism in protected areas, based on guidelines by DestiMED PLUS and MEET Network.
WHAT WILL YOU LEARN?
-
Key concepts and approaches around MEET marketing and communications (e.g. assets, channels, and tools).
-
How to identify best practices in ecotourism marketing and storytelling, especially how to consider effective approaches towards B2B buyers.
-
Ways to adjust existing packages to meet market trends and the needs of MEET-related segments (e.g. pricing structures and promotion approaches).