IATA - Travel Agency Fees: A Professional Approach
Formation académique
200€
A fee-based business model is essential for travel agencies and significantly enhances their profitability. In this course, you will learn the general trends and best practices in the implementation or setting of agency fees, the various types of fees collected by travel agencies, and the best way to communicate them to customers. This course also explains the evolution in the role of the travel agent, the airline industry business model, and the role of the travel customer. Additionally, it communicates complex information, such as how to compute, market, explain, defend, and ultimately charge transaction fees, and will prepare you for this course examination.
What you will learn
Upon completing this course you will have the skills to:
- Explain the changing environment of the airline industry and travel consumer
- Define sales cycles and utilize them to their advantage
- Convey the importance of attitude within the workplace
- Describe the revenue, merchant, and consultant models
- Build an agency environment suitable to the implementation of service fees
- Calculate costs and ROI associated with providing services
- Differentiate between costs associated with corporate and leisure travel
- Determine key revenue generators, and how they contribute to increasing the bottom-line
- Explain the benefit of IATA's TASF solution
Course content
The key topics that are covered during this course include:
- Evolving airline and travel consumer environment
- Customer retention and loyalty
- Sales cycles and agency culture
- Revenue, merchant, and consultant models
- Cost structures, calculation and ROI
- Time management
- Pricing, fees, and revenue generation
- Packaging and value-added services
- IATA's BSP and TASF systems
Who should attend
This course is recommended for:
- Travel industry entrepreneurs
- Travel agency employees and managers
- Airline ticketing agents and managers
- Air fares and ticketing specialists
Certificate awarded
Upon successful completion of the exam/assessment, you will be awarded a Certificate that you can print for your records.